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NEWS LETTER ISSUE OF APRIL 2007 FROM  CASAN ADS  - FOR PUBLIC USE. 

Welcome back to April issue of Casan E Mail news letter / E zine.  This month we will teach you the most interesting subject -How to run a successful online advertising campaign with Google AdWords!

Google AdWords is definitely the most popular and most powerful online advertising tool in the online market today! I am more than sure that everybody needs no introduction to it nowadays. Nobody knows for sure but there are probably hundreds of thousands of advertisers there ranging from home based money making opportunities to best home made chicken curry recipes.

Everybody who has something to offer whether in the form of products or services are jumping the Google AdWords bandwagon but not everyone is getting the same returns of course. There are those who lost a lot of money through either click frauds but not many realized that they lost their overall online advertising campaign because of poor techniques. While posting for a Google AdWords advertisement is fairly easy that any Tom, Dick & Harry, to make it really work for you require certain techniques or tricks that only experienced online advertisers knew by heart. Oh, by the way. There was a huge uproar a little while back when people claim that there are ways to use Google AdWords for free! I'm not sure whether that would actually be possible. After all, it is one of Google's top money making programs! Why would they ever let people use their top money making program for free?

Let's go back to our topic. Heck, I was losing money myself on Google AdWords last few years but luckily I bumped into Michael Cheney in one of his many blogs if I remember correctly. Yes, that's right. The same Michael Cheney who is now world famous with that Google AdSense videos! He gave me a few valuable secrets, tips and pointers that he said would give me better CTR (Click through Rates) and eventually would leads to more sales. I was surprised of course to hear his given tips and pointers. After all, does it really matter? Google only allow us to put in a few sales punch lines in our Google AdWords posting. Would Michael Cheney's tips and pointers make any difference at all? So, I made the decision to listen to Michael Cheney for a change and follow his tips and pointers on my next Google AdWords advertising campaign. Boy, the results caught me totally by surprise! Within 48 hours, my online sales sky rocketed triple than my usual poor conversions! When I look at my stats, I just could not believe my high CTR (Click through Rates)! To be honest, my first exercise with Michael Cheney's tips and pointers on Google AdWords was to date still is my most successful advertising campaign ever! I still used the very same techniques nowadays but I could not seem to really eclipse and top my past record made in 2004! What went wrong eh? Maybe I should get back to Michael Cheney on this. :)

All right, you are eager to hear what I have learnt from him, aren't you? Well, I'm not going to go into any unnecessary details on this but I will leave you with simple bullet points. I just received a newsletter from Michael Cheney yesterday and he has made the task of explaining this in greater details much simpler for me. I have it all ready made by the Master himself in video! Ok, back to his tips and pointers given to me long time ago. It is basically simple but yet we never did really dwell on them since the task of posting a single Google AdWords campaign looks very much plain and easy. I received 8 tips from Michael Cheney and in nutshells, they are as follows:


Capitalize your ads! 
Generate killer headliners! 
Don't bother to compete with others on expensive keywords! 
Concentrate on your ads phrases! Study every possibility! 
Throw questions back to potential buyers that would see your ad! 
Filter any unnecessary target groups through the use of qualifiers in your ads! 
Don't waste money on sticking more than one keyword for each single ad! 
Learn from past mistakes and successes and built on them!
If you are wondering what that was all about, then I would leave you to the great Master that shared with me all this fancy secrets in the first place. He has released a video on Google AdWords and I only received the link yesterday. Hope that you would find the given tips and pointers helpful as much as it did for me a few years back. Good luck and happy hunting in the Google AdWords money playground. 

 

 

 

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Off Line Ads- Set up Hoarding, TV, FM Radio News paper ads, Notices etc: We will help you to set up offline ads in news papers, on hoardings, in FM radio, TV Etc.  We also help you to create stunning written/audio or visual ads to increase the impact of your ads 10000% more. ..Know-More...
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Analyzing The existing  Business - market study- advices:  This service is to help you to study existing market and competition which you will have to face, once you enter into the  market with your product. This will help you to prepare  better before facing the heat of  open competition. ..Know-More...
Suggesting the best Hosting- Designing packages:  Where to register your web domain and where to host that.. Which are the best available services and what  additional  benefits you will get? A complete study. ..Know-More...
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Direct Marketing And Email Marketing- e zines etc: Help you to promote your products through e zines, e mails, safe lists   and opt-ins. This is the best ever service you can  have. You will produce very successful income stream from the  biggest flow of visitors to your business sites almost immediately. ..Know-More...
Links & Banners Set up in Free and Paid sites: We will help you to set up free and paid links as well as banners from other web sites and blogs to your web sites, in order to get flow of huge traffic to your web pages. We will analyze the sites / blogs to get useful links with exact key words. ..Know-More...
SE Optimizing  And related works: We  will optimize your web pages both in internal and external  ways and also enhance  its value, to get them to the top of the organic search results (engines). This will produce amazing volume of traffic to your web pages from organic search results. Subsequently, it will generate  more income  from your site. ..Know-More...
SE Pay Per Click promotion and management of sites: One of our best service is that we can analyze the market, key words, search numbers and key word- cost , to opt for the best key words or sites for your pay per click or pay per show ads in search engines including Google. We also help you to set up stunning ads to pull people to your site and for high CTR. ..Know-More...
Press Release and follow up to notify your business: We can set excellent press releases , editorials etc to boost your sales over night. Amazing number of visitors will flood your sites and your sites can be at the top of the search engines news columns. ..Know-More...
Articles Submission service to promote the site: Submit your articles to hundreds of article directories ,with your links back to your sites. Articles will be picked up by web masters and placed  in their sites - content management -and you will get one way links plus traffic from many resources around the internet- absolutely free. ..Know-More...
Setting Up Affiliates to Promote: Get thousands of sales people online to sell your products. We will analyze your products and arrange hundreds of affiliates around to sell those products. This is a very useful service. ..Know-More...
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Creating XML- RSS And News Feeds- To promote : We will create RSS, NEWS and other XML feeds for your site and blogs, we will place them in proper resources including directories of feeds. This will help to pull lot more traffic with in days. ..Know-More...
Viral tools set up for  high volume of traffic  : We shall set tools to promote your site through viral way. This will explode traffic,  and visitors will flood your web pages. Viral marketing is not only the  fastest and best but also the  simplest way to promote any product or service . All major sites are  ( including Yahoo Google MSN Hotmail) are popularized through this way.  ..Know-More...
Tracking and analyzing of improvements Plus Planning: We help you to track visitors and page viewers plus ads. We also analyze the effectiveness of a particular ad, how to create successful ads and messages plus everything including future plans to create more successful promotional and marketing plans to boost your business both on and offline with in your existing budget. ..Know-More...
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