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1. News From Internet Advertising Revenue World. 

INTERNET ADVERTISING REVENUES SURPASS $4 BILLION FOR Q3
Latest IAB/PwC Survey Finds 2006 Record Industry Growth and Largest Quarter Ever

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP today announced that Internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006. The 2006 third quarter revenues represent a 33 percent increase over $3.1 billion in Q3 2005 and a 2 percent increase over the Q2 2006 total of nearly $4.1 billion.

"The consistent growth of online advertising is a clear indication that marketers continue to embrace the true power of interactive advertising," said Sheryl Draizen, SVP, General Manager, IAB. "Marketers are experiencing how this medium enhances their ability to target and engage the audience that matters to their brand and then measure its effectiveness in ways no other medium provides."

"Interactive advertising, with its eighth consecutive quarter of growth and the largest single quarter ever, is on pace for its biggest year. This growth follows the trend of where consumers are spending their media time and the unique ability of Interactive advertising to effectively target and monitor ad campaigns," said David Silverman, Partner, Assurance, PricewaterhouseCoopers.

Quarterly Internet Ad Revenues Surpass $4 Billion

$ Millions

Conducted by the New Media Group of PricewaterhouseCoopers, the "Advertising Revenue Report" was started by the IAB in 1996, and represents data from all companies that report meaningful online advertising revenues. The results are considered the most accurate measurement of Interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data, respectively. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.

The IAB sponsors the Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PricewaterhouseCoopers. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters.

About PricewaterhouseCoopers:

PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 140,000 people in 149 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.

"PricewaterhouseCoopers" refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.

About the IAB:
Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 300 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.

2. Advertisement generated by consumer- new idea. 

AdKafe.com announces first of its kind consumer generated advertisement service to the advertising community. This service benefits both the marketers and the designers. Marketers have direct access to the creative minds in the world. Designers use their innovative creativity to design ads for these companies and get paid.

 AdKafe.com is pleased to announce its service at www.adkafe.com, which offers an online platform for consumers to create advertisement designs for marketers. This valuable service brings the key players, ad seekers and ad designers, of the global advertising community closer by utilizing the collaborative power of the Internet.

The service allows companies/organizations seeking advertisement designs to solicit designs directly from the ad designers, who could also be the customers. These ad seekers benefit on two fronts; first, they tap into the online pool of world's top creative minds and, second, they buy quality ad designs because they make purchase decision only after reviewing the designs. For the ad designers, the service offers a platform that gives them access to the global audience and permits them to sell designs at their own price.

3. Sponsors and sponsoring ICC WORLD CUP 2007- LATEST DATA 

Speed hails “most comprehensive and powerful international cricket sponsorship opportunity in history”

Period includes 18 events with two Cricket World Cups, at least three Champions Trophy tournaments and inaugural Twenty20 World Championships

The International Cricket Council (ICC) has confirmed it is preparing to commence the sponsorship sales process to events scheduled to take place between the second half of 2007 and the ICC Cricket World Cup in Australia and New Zealand in 2015.

The period includes 18 ICC tournaments with two ICC Cricket World Cups, in Asia (2011) and Australasia (2015), and a minimum of three ICC Champions Trophy tournaments.

Also included are the first two ICC Twenty20 World Championships, in South Africa (2007) and England (2009), the latter taking place in the ICC’s centenary year.

The ICC intends to enter negotiations with prospective sponsors with a view to concluding agreements during the first half of 2007.

Chief Executive Officer Malcolm Speed said: “The ICC’s Executive Board began this process in April of last year when it confirmed the venues for ICC events from the second half of 2007 to the 2015 ICC Cricket World Cup.

“With those events and a broadcasting agreement to cover them in place, we are now in a position to go to market to obtain the best possible partners for cricket.

“The sale of these sponsorships is of huge significance for cricket throughout the world at all levels as, like the broadcasting agreement already concluded, the revenue they generate will play a pivotal role in sustaining and growing the game.

“A great deal of thought has gone into creating the sponsorship packages on offer and we believe they are extremely comprehensive and will deliver year-round value for our partners.

“For the first time the ICC is able to offer one major event every year and the quality and variety of those events and the fact they span the globe mean they represent exceptional value for sponsors.

“Our sponsors will have an important role in promoting ICC events and programs, bringing the game to a wider audience and creating new opportunities and experiences for fans.

“With growing media convergence and evolution likely over the next eight years this sponsorship will engage fans via a variety of platforms, including television, internet, mobile, radio, print and at the venues themselves.

“Live telecasts will be supported by an integrated promotion plan for major events and for the sport.  It all means that companies have never had a bigger and more prestigious opportunity in cricket,” he added.

The ICC has already sold its broadcast rights for the period with ESPN STAR Sports in December named as its Global Media and Production Partner in an agreement significantly in excess of the ICC’s previous commercial deal.

That agreement with Global Cricket Corporation (GCC), which includes both broadcast and sponsorship components, began in 2000 and ends with the 2007 ICC Cricket World Cup in the West Indies next March and April.

Mr Speed added: “This sponsorship platform will enable our partners to reach fans in places and in ways that were inconceivable in the past and to do so with a truly global footprint.

“With the support of the best possible and truly world-class broadcaster for cricket in the shape of ESPN STAR Sports, we believe this is the most comprehensive and powerful international cricket sponsorship opportunity in history.

“We look forward to taking discussions forward and to identifying the companies that will help support and secure the future of our great game,” added Mr Speed.

Further details and updates of the sales process will be announced in due course.

ICC Events 2007 – 2015 

2007    Cricket World Cup                         March/April        West Indies*

Twenty20 World Championship                  September         South Africa

2008    U/19 Cricket World Cup                February              Malaysia

Champions Trophy                                 September            Pakistan

2009    Women’s Cricket World Cup            March                 Australia

ICC Trophy                                         April                         UAE

 Twenty20 World Championship            June                         England

* broadcast and sponsorship rights for this event owned by Global Cricket Corporation

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